Homepage Banner Fiesta On Main Building

Alamo Fiesta® was officially established in San Antonio, Texas in 1994. The company was originally located at our 100+ year old complex on the corner of North Main Ave and Ashby when our founder decided to move all distribution operations from Mexico. Since then, the company has had several name changes and expanded to multiple locations. In 2021 our founder decided to consolidate all our operations under one roof with the name of Soul Heart Hands, LLC. Our current headquarters is a very accessible 40,000 square foot facility which houses several of our brand experiences such as Fiesta At North Star®, Dia De Los Muertos Museum® and Fiesta On Main® - Gallery and Venue.

Fiesta at North Star Building This location sits right across from North Star Mall on West Rector St., has close to 150 parking spaces, and hosts close to 500 people at one time for a no-worry and quick visit during busy seasons. It is readily accessible from Hwy 281, Loop 410, San Pedro Ave., McCullough Ave and is 3 Minutes from San Antonio’s International Airport for an easy find. Our doors are open almost every day of the year and we welcome everyone that wants to learn, experience, and purchase a little bit of Mexico and beyond. You will find a large array of items here, from seasonal to forever home art and everyday clothing for all genders and ages.

The store's showroom displays change with different merchandise seasonally and new merchandise arrives frequently. Ninety Eight Percent (98%) of our total inventory is hand made by artisans in Mexico. We recommend visiting often because you don't want to miss out of getting some unique pieces. We strife every day to provide the best service and experience to anyone that comes through our doors and are committed to bringing the best products we can find. We owe our success to all of the artisans, associates, managers, and most especially our customers which have patronized and have visited us for many decades. - Gracias!

Our founder and CEO saw a need to help Mexican women artists sell their creations. With the help of her knowledge in international law and with the determination to help, she began to export handmade products from Mexico and market them in the U.S. Today, she is helping over 400 artisan families sell their products internationally. That same determination remains steadfast in helping all artist of Mexico, Guatemala, El Salvador, Peru, and Ecuador. Her work has not only helped the artisans' families but has also assisted the public, where these products are sold, grow culturally as these pieces of art teach us a lot about the handicraft makers’ customs, traditions, lifestyles, and values.

We hope to serve the World with the best authentic popular Latin American arts and crafts, handmade clothing (for men, women, and children), handmade textiles, fiesta (party) supplies, carnival supplies, and seasonal decorations. We are wholesalers as well as retailers, so all businesses and consumers are welcome!

Why choose us?

Our company can provide the best prices and quality because we purchase directly from the artisans, manufacturers, and have efficient logistics to bring the products to your door. We take the time to know every artisan personally, view their facilities, and see how each item is made. We make sure that the integrity and quality in the production process is the best and that the creators follow all laws, rules and regulations. Quality work requires good compensation, so we make sure every artisan is paid a fair market price or above it for their work. We even manufacture some products ourselves. There are no intermediaries involved in our purchases or transactions.

Furthermore, we are direct importers and do not use product import consolidators, which raise import overhead costs considerably. Our warehouse and logistics infrastructure in Mexico and Latin America help us keep our costs low. Other businesses require the service of consolidators or third parties because they lack time, buying power, warehouse space, and experience to close purchase deals. We pass all these savings to you!

Why Purchase Artisan Hand Made Art? Artisans

Handmade art has soul and the power to enhance the lives of the families that make them. Millions of hours are spent all over the world in the creation of beautiful handmade items. Every single piece is unique because the mold is the artists' hands and the blueprint is the artists' imagination at that precise moment. Most of these at-home artists, with the majority having indigenous decent, have known this way of life for generations.

Unfortunately, over the years, in Mexico and in Latin America, the economy, changing government laws, crime, increase of non-handmade "knock-offs", and lower quality mass-produced manufacturers have made it difficult for these artisans to survive and flourish. Sadly, every year artisans reluctantly stop creating their art to pursue other means of making a living. The tradition of showing the next family generation of how to make the art then ceases. When this life transition happens, the world loses a bit of its culture because the authentic know-how of creating that specific art is lost forever.

As consumers, we can all help the World and the next generation keep more of that culture, by purchasing the products of these artist. Furthermore, we can show the artisans that their products are appreciated and that their sweat, time, and soul that they put into their creations did not go un-noticed. We, as a company, help these artists by out-right purchasing their art (no consignment) at a fair market price or above market price and guide them in creating products that is more appealing to the public and marketable to a wider audience.

Our Online Store

ALAMO FIESTA.COM® & FIESTASTORE.COM® has been online since 1999. We hope to bring a part of Fiesta At North Star® to you with this website. You can access our store from the comfort of your home or business via the internet. However, we highly recommend visiting our store because there is currently only 5% of total inventory items available online. Furthermore, the experience of visiting our brick-and-mortar store is unforgettable.

Live Shot People from all over the world have entered through our doors. To great acclaim they return and tell their family and friends. Our store has been featured on the "Wall Street Journal", "Southern Living" magazine, "The Frommer's Travel Guide for San Antonio/Austin", "American Airlines Magazine", and many other local newspapers and magazines as a top store to visit. We have also participated in local TV station shows, live news segments, and nation-wide TV programs. You can even find some of our products in major retail chains. For more information about store participation in the media please click here:

Our Commitment to You

Our job of finding the best talent in the arts and crafts business never ceases. We strive to keep discovering new talent and products every single day. We are committed to bring our customers the best quality that Latin American popular art and folk art can offer at the best possible price. Today, our product line and services have expanded beyond Latin American handmade products (including delicious food items) to better suit the needs of our customers and to enhance their experience with us. Our commitment is the same with these non-Latin American made products and services.

-All of the artisans and the Soul Heart Hands family thank you for your patronage and loyalty. — GRACIAS!